March 2, 2023
Dentsu Africa CEO, Dawn Rowlands recently announced a bold move to invest 30% in black-owned out of home media, signalling the company’s commitment to growing the OOH media sector. The investment is specifically targeted at small and medium-sized black-owned OOH media owners.
Donald Mokgale, Business Director of Dentsu SSA, elaborated on the company’s efforts, stating that they are investing, upskilling, and taking real action to promote diversity. They are using technology and an interactive, easy to navigate platform that empowers black-owned OOH media businesses and offers them a place to transact. As part of their commitment, Dentsu is dedicating 30% of their overall OOH spend to these platforms.