Dentsu Media Academy is a 15-week course, based on the 15-chapter AMASA (Advertising Media Association of South Africa) textbook. The …
Dentsu Media Academy is a 15-week course, based on the 15-chapter AMASA (Advertising Media Association of South Africa) textbook.
The course comprises:
o Ch 1: A Standpoint for Media Planning
o Ch 2: Defining the Target Market and Target Market Segmentation
o Ch 3: Media Research
o Ch 4: Concepts of Media Planning and Strategy
o Ch 5: Media Qualities and The Media Mix
o Ch 6: TV Landscape and Context
o Ch 7: Newspapers
o Ch 8: Magazines
o Ch 9: Radio
o Ch 10: Out-of-home
o Ch 11: Cinema
o Ch 12: Digital Media
o Ch 13: Innovation in Media and Integrated Marketing Communications
o Ch 14: Media Strategy
o Ch 15: The Media Plan – Making it Happen
Each week all students work is evaluated.
Late weekly submissions are evaluated, but 5% is deducted from the final exam marks for each late submission.
Students are given 10 days to complete each exercise.
After the 15 weeks, students write a multiple-choice exam covering all the topics in order to receive their certificate. Certificates will be graded:
| Chapter 1 | |||
| Chapter 1: A Standpoint for Media Planning | 00:00:00 | ||
| Chapter 1: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 2 | |||
| Chapter 2: Defining the Target Market and Target Market Segmentation | 00:00:00 | ||
| Chapter 2: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 3 | |||
| Chapter 3: Media Research | 00:00:00 | ||
| Chapter 3: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 4 | |||
| Chapter 4: Concepts of Media Planning and Strategy | 00:00:00 | ||
| Chapter 4: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 5 | |||
| Chapter 5: Media Qualities and The Media Mix | 00:00:00 | ||
| Chapter 5: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 6 | |||
| Chapter 6: TV Landscape and Context | 00:00:00 | ||
| Chapter 6 – Part 1: Quiz – Dentsu Academy | 01:20:00 | ||
| Chapter 6 – Part 2: Quiz – Dentsu Academy | 00:45:00 | ||
| Chapter 7 | |||
| Chapter 7: Newspapers | 00:00:00 | ||
| Chapter 7: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 8 | |||
| Chapter 8: Magazines | 00:00:00 | ||
| Chapter 8: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 9 | |||
| Chapter 9: Radio | 00:00:00 | ||
| Chapter 9: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 10 | |||
| Chapter 10: Out-of-home | 00:00:00 | ||
| Chapter 10: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 11 | |||
| Chapter 11: Cinema | 00:00:00 | ||
| Chapter 11: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 12 | |||
| Chapter 12: Digital Media | 00:00:00 | ||
| Chapter 12: Quiz – Dentsu Academy | 01:00:00 | ||
| Chapter 13 | |||
| Chapter 13: Innovation in Media and Integrated Marketing Communications | 00:00:00 | ||
| Chapter 13: Quiz – Dentsu Academy | 01:30:00 | ||
| Chapter 14 | |||
| Chapter 14: Media Strategy | 00:00:00 | ||
| Chapter 14: Quiz – Dentsu Academy | 01:30:00 | ||
| Chapter 15 | |||
| Chapter 15: The Media Plan – Making it Happen | 00:00:00 | ||
| Chapter 15: Quiz – Dentsu Academy | 01:00:00 | ||
| Final Exam | |||
| Final Exam – Dentsu Academy | 00:00:00 | ||
Course (weekly submissions) and Exam review
Good day,
Thank you for the opportunity to partake in this course.
The course was really great however I felt with regards to the exam there was not enough time to complete considering there were calculations and having to change screens to view the excel sheet.
I feel I could have done way better had I had at least 20-30more minutes, otherwise the exam was fair.
Kind Regards,
Sne
Time for final quiz was short
The course was very intuitive but the time was too limited
Very Informative
This course was a lot of work and required a lot of studying but it was all worth it because I learned so much about media and gained valuable insight into the different aspects of media. Very grateful to have finished it.