Zambia-Dentsu Aegis Network-Castle Lite

Castle Lite Case Study

The 660 Cross Over Campaign was aimed to showcase the share-ability of the Castle Lite 660 and the innovation that was the first of its kind in Zambia a radio cross over frequencies from two different radio stations, while also live on Facebook, So the viewers could listen in as well as watch live what was happening in the studio. The sharing of frequencies was a testament to the large pack’s share-ability.

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