South Africa-Posterscope-Soweto Gold-Wall Murals WiFi

Soweto Gold National Launch Case Study

We needed to give Soweto Gold National exposure to our target market, with high impact and visibility. We wanted to drive eKasi and build the brand from the ground up via Community media and concentrated pockets of OOH deep in the heart of key identified areas. We needed to drive a big brand feel and sense of ekasi pride by communicating in the Vernacular mother tongue.


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