SOL Case Study
SOL Beer Summer “Born under the Mexican sun in 1899, Sol is a brand with a strong heritage and a close association with sunshine. Drinking a Sol beer feels like a ray of sunshine, light and easy. Perfect for sharing with friends on a sunny day.” Based on this we wanted to encourage consumers to engage with the brand. To achieve this we selected micro-influencers based on their interests and showcased their SUNSHINE MOMENT on social media. The best posts were then selected and shared on various digital sites for consumers to see and encourage them to share their own SUNSHINE MOMENTS with SOL to stand a chance to be seen on a digital board.
