Corona Case Study
The challenge was to source lifestyle opportunities for Corona during the summer period, to inspire consumers to go outside and live, to live freedom through lifestyle. The brand is synonymous with the beach and the sun, this is where we started our search and found the perfect alignment with a branded lifestyle opportunity that would place the brand at one of the most scenic summer beaches with the sun as a backdrop and branded Corona gear. This further allowed for great videos and pictures which would be posted on social media and allow the opportunity to live online. The branded paragliders were a first for SA from an alcohol brand. It perfectly showcased “This is Living” through a popular lifestyle event in Cape Town.
