Old Mutual Corporate
Through a dedicated editorial team working across print and digital we:
Established a go-to source for expert financial and business content, as well as curated lifestyle content with a consumer look and feel
Created and clearly communicated the brand promise: Enrich your thinking
Introduced strong, sophisticated, considered art direction
Created and sourced authentic, interesting, and insightful editorial content that went beyond business and finance
Commissioned hand-picked writers and interviewees, who included foremost thinkers, trailblazers, business and socio-economic experts, academics, researchers, and authors
Seamlessly wove OMC’s experts and business news, research, and insights into the content
Created multimedia content that included infographics, podcasts, and videos.
