South Africa-John Brown-MINI>New

Mini Creative Club Case Study

Based on each user’s interaction, we were able to serve content that was in line with what each had engaged with upon their introduction to MINI Clubman content. This created a continuous, bespoke conversation with the user that always had the option to book a test drive, contact a dealer, or sign up discreetly present in the communication.

The campaign proved that content-led campaigns build brand personalities and create affinity with the target audience. By collaborating with the right partners, content can drive impactful results.

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