South Africa-John Brown-Capitec

Capitec Case Study

Capitec Move Campaign Although our strategy had to help persuade Capitec clients to use their Capitec account as their primary account and encourage new clients to sign up, our strategic approach was not just about telling engaging stories. It was also about data-informed content, agile content (being tactical and reactive by taking into account current events), and retargeting (finding customers where they already were). Data helped to give direction and find opportunities; creativity made the content different, authentic and valuable; and smart amplification created relevancy.

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