Santam Offline 2 Online Case Study
To understand the full customer journey and relationship between website leads and offline sales, iProspect integrated Santam’s CRM data with Google Analytics. This integration brought fulfilled offline sales data to Google Analytics and Google Ads on a daily basis.
Through a collaborative effort between Santam, Google & iProspect, we were able to leverage Santam’s offline data to drive business performance.
In light of these results, Santam will ensure that Display campaigns integrate with offline data and use this as a permanent part of their acquisition strategy.