South Africa-iProspect-Engen>1pp Launch

Engen 1pp Launch Case Study

Over the past decade, mobile apps have changed the way consumers communicate, shop, and many other facets of everyday life.

To remain innovative in a competitive environment, Engen launched their very own Engen 1app which allowed users to make contactless payments in addition to other features.

iProspect were tasked with driving downloads for the new app and used their expertise in driving transformative business performance and action-oriented App campaigns to ensure the product was successfully launched to market.

Despite having limited creative assets, the iProspect team used the ad copy as a main point of optimisation. This proved successful as Engen exceeded their predicted app install volume and more efficiently that projected.

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