1st for Women Fearless Case study
1st for Women Fealess Case study The campaign showcases a variety of different women, all of whom are facing a different fear that has the ability to hold them back / dominate them. The campaign brings to life the real and raw fear that most women experience in certain instances / scenarios and how debilitating these can be. The campaign ultimately demonstrates how every woman has the inner strength within them to over-come / challenge the fears that they face and inspire confidence within every woman to take back the control. Confidence is inspired through the innate strength that women have as well as demonstrating the various different offerings that FFW offer specifically for women both emotionally and tangibly.