2M Number 1 Case Study
The campaign TV commercial is a reinterpretation of the most famous Mozambican romantic ballade from Mr Bow: “my number 1” and opens with those two real 2M fans – the most authentic influencers – acting out exactly the same situation they had done in their viral video.
For the love movement to grow bigger, we decided to invite 5 Mozambican influencers to be featured in the videoclip and the King of romantic music – Mr Bow.
With this approach, 2M was able to amplify this declaration of love quickly to a much bigger audience – more than 1.5million fans- and make it a personal message from each influencer.
This Campaign won a Gold Creative X 2016 for the best use of influencers.
