Kenya-Pampers Pass the Baby bag

Pampers Pass the bag Case Study

We rolled out the campaign plan in three phases. Phase one involved generating more engagement with the dads on the Pampers page while phase two involved releasing a two-part video series featuring the team of six fathers with their little ones sharing with Kenyans their lessons of fatherhood. And with the last phase, we used video content to accelerate engagement by telling stories that Kenyan dads could easily relate to while challenging them to take up the mantle and be better fathers.

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