Kenya-ICEA LION Travel Insurance

Your Covered in any language – Case Study

A digitally led 360 campaign that took consumers on the many and funny travel misadventures that can happen on a trip through a timely key word search campaign.

A collaborative effort between Isobar, iProspect and Posterscope, we married creativity and a data led approach to meet ICEA LION’s objective of breaking through the cluttered industry and increasing sales for their innovative travel insurance product.

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