Kenya-ICEA LION Back Your Future

Back your Future Case Study

An integrated digital campaign that communicated one thing; ICEA LION’s belief in the power of human potential. In partnership with ICEA LION, we invested in tailored financial content to show the audience how to grow and protect their wealth.

A collaborative effort between Isobar, iProspect and Posterscpoe, we positioned ICEA LION as an innovative and relevant brand for Millennials.

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