Guinness Osagyefo Case Study
Ghana celebrated 60 years of independence in March 2017. To celebrate this, Guinness created a limited-edition bottle, featuring iconic Ghanaian figures and landmarks. Guinness ran promotions at selected bars to mark the celebration with free Wi-Fi, discounts, and prizes. The main objective was to drive Reach; allowing the team to spread awareness in proximity to bars which were running promotions and drive footfall leading to increased sales. To drive footfall to these events, Vizeum in partnership with the SSA Business, used geo-targeted Facebook ads – an African Media First. This was the first time that a beer brand in Africa has run a geo-targeted Facebook campaign. Guiness Osagyefo Case Study To enhance experiences at the bar, Vizeum partnered with MTN to provide Free Wi-Fi services at the local bars encouraging more sharing of their experiences.
