Ghana Post Case Study
The Government of Ghana had an ambitious goal to divide every plot of land in Ghana into sections and give each a unique digital address in order to rectify the sad state of the local addressing system.
Vizeum Ghana adopts the once popular Kid’s game, ‘Jack Where are you’ – a game of hide and seek which concept speaks to the core of our bad addressing system and the inability to find people and places easily.
The campaign got a lot of traction for its simplicity and innovation of ad placements.
