South Africa-Carat-ABSA >Brand Re-Launch

Absa Re-Launch Case Study

Absa Re-Launch South Africa’s once-in-a-lifetime, biggest re-brand in recent history! This was not only the reveal of a new, vibrant, and inherently African identity; but their re-positioning as a ‘bank for all Africans’; embodying the pioneering spirit of the nation and commitment to be the “Brave, Passionate, Bold and Ready” bank.


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